Whether you talk of fresh food products, dry groceries, machine parts, furniture or hardware, every product needs to be well packaged. The sort of packaging most suitable into a product depends upon a number of factors including value of the item, perceived value, size, fragility, shelf life etc. Thus, there are numerous of materials that you can use to package an item like paper, polythene, corrugated cardboard, cartons, shrink wrap and pallets.
The most obvious reason to package a product carefully, is usually to protect it although it moves from your factory floor for the retail shops then to the customer’s house. However, this may not be the only real reason to target Fruit packaging. Packaging plays a huge role in the customer’s making decisions process. How a product or service is packaged may be the first interaction many customers have using the product so therefore this plays a crucial role in building a first impression. A highly packaged product talks about attention to detail so it helps build trust in a brand name.
Packaging is also important from a marketing perspective. The reason being whilst the merchandise itself may offer limited space for branding, a carton or sleeve allows a far larger space for branding thus making the company name more visible. In terms of wholesale packaging, cartons are usually left plain. However, it can be still possible to brand the cartons by using printed carton tape.
A bad packaging can put a client off the product. Step one to packing an item is to pick the right material. There are several factors that must be considered when selecting packaging materials. Such as:
Form of Product- While dry groceries should be packed in such a way to be able to be visible to customers however shielded from natural elements; product visibility makes no difference when packing hardware items or machine parts. A few other product characteristics to remember are sensitivity to light and moisture, life expectancy and response to other materials.
Cost of the item- The fee for Corrugated packaging needs to be in direct relation to the fee for the merchandise and must not exceed it. Thus, whilst clear, polythene bags are sufficient packing for disposable plates, bone chine has to be packed in boxes with cushion packaging.
How the products need to be shipped- To a certain extent wholesale packaging also plays a role in determining the right material for retail packaging. As an example, when the products will be packed within a larger carton, puncture resistance is just not a high priority. However, when the products will likely be stacked over a pallet, this can be a thing that will have to be considered.
Paper is definitely the cheapest and many ecofriendly method to package a product. Paper is normally used by means of boxes to package affordable items including stationery or such as paper bags for fast food along with other consumables.
Polythene bags are the most popular method of packaging for products such as dry groceries and liquids. Simply because it is actually transparent thus allowing the consumer to find out the p1zza being purchased and protects the foodstuff items from natural elements.
Rigid plastic enables you to Print packaging both consumables and non-consumables. It is a chosen packaging material when the product must be visible towards the consumer but shielded from shocks and being accidentally dropped etc.
With regards to large products for example furniture, it is not possible to fit the piece right into a carton. Hence, such goods are usually wrapped in corrugate sheets to shield them against bumping into other items or being dropped accidentally.